BTC Plein Pill

This unique pill forms a symbiosis between the Lugano-based luxury fashion label Phillipp Plein and Bitcoin. The BTC Plein pill is limited to 2 pieces and is exhibited exclusively for the Lugano Plan B Forum.

Plein recognized the potential of Bitcoin early on and integrated it as a payment option in his shop, making him a pioneer. An underdog who bet on an underdog early on.

The BTC Plein pill expresses this connection in a unique way by combining Plein design elements such as the hexagonal marble and the skull with the orange pill, a widespread Bitcoin meme.

A unique light installation is integrated into the pill that shines through the 21 hexagonal marble slabs and illuminates the skull by making the many orange pills visible.